Black Beauty House was founded and operates with these core values in mind:


Patience: the capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset. --- We believe great things take time especially while living in a society of instant gratification. We take care and time when accepting and processing our orders to ensure accuracy and satisfaction.

Educationthe process of receiving or giving systematic instruction. --- We believe that the journey of life should be one filled with growth. When you stop learning, you stop growing, and when you're ripe, you rot.

Affordability - ability to be afforded; inexpensiveness --- We know what it feels like to experience sticker shock while beauty shopping. Since we are a small black owned business, we put people over profit instead of the other way around.

Awarenessknowledge or perception of a situation or fact. --- Nothing can be fixed unless it is known and acknowledged. We believe heavily in researching, keeping relevant issues in the forefront, and sharing information.

Collaboration - the action of working with someone to produce or create something. --- Our business was built on working with others and we are able to provide  the best products and quality content from doing so.

Tranquilitythe quality or state of being tranquil; calm. --- A peace of mind is priceless and we know life can be hectic. We retail affordable products to provide some sense of peace and lessen anxiety.

Manifestation -an event, action, or object that clearly shows or embodies something, especially a theory or an abstract idea --- We practice being proactive to make our plans and ideas come to fruition.

Gratitude -the quality of being thankful; readiness to show appreciation for and to return kindness. --- We are appreciative of the strides we've made and are thankful to be in position to aid others in their business endeavors. 

Representationthe description or portrayal of someone or something in a particular way or as being of a certain nature. ---Our business was originally established due to the lack of black representation in local brick and mortar beauty supplies and beauty supply distribution. We believe it is critical to maintain our presence in this industry.

Accountabilityan obligation or willingness to accept responsibility or to account for one's action --- We firmly believe in taking accountability for our actions and that this has contributed heavily to our success. We push for those we collaborate with to do the same to ensure goals are achieved.

Independence -freedom from outside control or support : the state of being independent. --- We firmly believe that our customers work hard to have the things that they have and they shouldn't be shackled to a low wage occupation after investing so much time and money to obtain their licensure. This consideration of the sacrifices our customers have made to have a career is what motivates us to keep our pricing reasonable so that solo stylists can have the assurance to operate without breaking the bank.

Authenticitynot false or copied; genuine --- Standing out is important to us as we are strikingly different from our competitors. 

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